1. Surviving a social media storm

    Here at Erskine we’re finding that our clients are taking more active control of their social media channels and integrating them directly with their website strategy. In the space of two years, mainly due to convergence around Twitter and Facebook, social media has gone from being a reasonably niche activity to an essential marketing and customer service tool for almost all organisations. One of the reasons I’ve joined Erskine is to help clients understand and make the most of the potential these channels offer.